Have a tech product/service? This is for you.
The new Ford Mach-e is eating into Tesla’s US sales.
Surprise? I don’t think so.
Ford is better positioned to build a market-leadership position into this category segment.
Why?
1.Mass-adoption comes with the mainstream, not the early-market. Tesla is an excellent brand/car for early-adopters.
2.Ford, with lower risk perception, relies on stronger intangibles than Tesla: retail network, car manufacturer history, repair points…
Contrary to popular thinking, mass sales in tech products/services are NOT about better/more features in your core tangible product.
To grow sustainably + exponentially with your product or service…
…look beyond your early-adopters
…focus on core intangible features to achieve mass-adoption
…focus on a vertical product, instead of horizontal.
XaaS works the same way.
All tech product adoption works the same way.
More features and tangibles will make you better for early-adopters.
More intangibles will help you achieve sustainable and exponential growth.
What intangibles and how are you building to achieve mass sales? Have a look at the image for clues!
#innovation #growth #sales #strategy #marketing #tech #saas
